Who is Abeest?

My name is Gabriel Jones, founder of Abeest.

I’ve spent years studying fitness, training myself, and helping others transform their bodies and habits through evidence-based training and nutrition.

As a former Army Infantry officer with a background in Neuroscience, I’ve always been fascinated by performance—both physical and mental. Through my own fitness journey, I’ve learned that success isn’t about finding the perfect workout or diet. It’s about developing the habits that allow you to show up consistently when motivation isn’t there to save you.

That’s the philosophy behind Abeest.

I created Abeest to help everyday people cut through the noise, stop starting over, and finally build a body they’re proud of.